90% of homebuyers begin their search on the internet
And let's state the obvious: People would rather watch a video than a collection of static photos or slog through pages and pages of text. More people watch the movie than read the book! That's just the way it is today!
Video is more realistic, more appealing, and can evoke emotion - something still photos and text cannot do. And emotion is why people buy real estate.
"Web appeal" is the "Curb Appeal" of yesteryear. How your listing appears online means the difference between a buyer picking up the phone and scheduling an appointment, or clicking the "NEXT" button....