Many realtors still rely on old-school offline marketing methods like lawn signs, catalogs, and flyers to convert leads. These methods serve a purpose, and have proven to be effective, but with a little innovation, they could be working much harder utilizing QR codes (QuickResponse).
Of course we began offering QR codes way back in 1994! But it was more difficult back then. Smart phones were less common, you needed a specific app in order to scan the code, and all in all it was misunderstood by most.
With today’s modern smartphones, which are ubiquitous, all you need to do is point your camera at the code in order to view the tours. No need to have a special app. And thanks to Covid, almost everyone has seen QR codes being used on TV commercials, in newspaper and magazine ads, as “contact free menus” at restaurants, on trucks and car advertising, and on promotional materials of all kinds. Even a recent Coinbase Superbowl add featured a QR code floating around the screen. It was scanned so often it caused the cryptocurrency app to crash!
Thanks to the proliferation of smart phones, and a pandemic that changed the way we do everything. QR codes in real estate have proven to yield success in numerous ways.
Turn dated offline marketing into an interactive experience. By adding a QR Code to lawn signs, business cards, and other printed materials, you are opening up a world of digital possibilities. A lawn sign with a QR code gives an interested buyer the opportunity to view the listing, take a video tour and see the floor plan – and contact you right from the palm of their hand. This eliminates the need for the customer to go out of their way to do additional research, and might even convert a passerby into a lead!
Many buyers are still hesitant to pick up papers, flyers, etc. By having a QR code on a sign or table tent allows the buyer to immediately access the video tour and photos, and save them on their phone for later viewing. It can be a second showing for them once they get back home and start looking back at the properties they recently viewed in person.
With contactless contact becoming more important than ever, using QR codes is a simple and innovative way to grow your business while also adhering to COVID precautions.
When we deliver your videos, photos, etc, we now include a QR code, branded with your logo. All you need to do is print it out! It will directly point to all of your photos, video tours, floor plans and/or 3D tours.
